One of my constant refrains was “how can we compete with our cost structure so out of line??” As we had finished our prototype to great accolades, we were now in the process of putting together a real proposal to get this system sold and installed into the Shuttle. I priced out an “empty” box – that is NOTHING in it, and NO actual design work. In 1983, that was $250,000 for each piece of equipment, and a Non-recurring cost of over $4 million. Finally, someone pointed out what I was missing… and no wonder. “This is a cost-plus based business – your profit was 6% of your costs… “
Leading with Music tagged topic: IBM
Clever observation
August 18, 1981 would change the world – the day the IBM PC was announced. Built by a small, Clever team at their Lab in Boca Raton where Dad had worked when I was in junior high, the impact on all of us is still profound. For me specifically, I had grown up around microcomputers, having built one around the previous version of the Intel processor, and had been observing since then what would be coming. As I came home excited and talked about the new computer that we would get at home, my wife observed, “Does this mean we are getting a raised floor?”
Do you engage Right or Effective?
While we didn’t realize it, we were all engaged in an over 10-year plan to keep IBM as the provider for the onboard computers and software for the Space Station. The Shuttle was designed and built in the ’70s as a “Space Truck” – you could fit a School Bus in the Payload Bay. Its mission was to build the Space Station – the next element in a chain that started with the first space experiment Explorer in the 1950s. My work would be pulling those pieces together – using the truck to put up a basic science experiment that could allow modern computers to be used. Would I be Right, or Effective, or neither??
executing Couragously…
I landed the role I am writing about this week late in 2002 with some luck during the opposite of what we are seeing now. An economic downturn after 2001 had frozen hiring, depressed salaries, and I felt fortunate to get anything, even this now meat-grinder role. The Courage to think about doing something else was tied up in one of the hardest issues to confront – money. Do we have enough, will we have enough, particularly with kids just heading into College. And yet, I knew that this was going to slowly kill me if I stayed…
To execute The Middle
Many of you don’t believe all these things happened, and I don’t blame you. Unlike now, you didn’t have a camera in your pocket to record video – but boy if I did… IBM was the Apple of the 80’s – growing faster than the US economy, without rival in the computer business, literally called Goliath.